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RikRak is a bold and playful womenswear brand established in 2013 by Shanghai based British fashion designer Alexandra Rolfe.


It's clothing fuses silhouettes and details from the fashion of the 1920's - 1960s with contemporary colours, materials and prints.

Influenced by the youthful energy of London's vintage and pop culture, art and swing music, RikRak draws on these inspirations to produce fun, nostalgic & wearable pieces for every season. Popular within the swing dance community, RikRak also produces bespoke pieces on commission all year round.


Since 2017 the brand has branched into accessories and headwear with designer Ceridwen Brown.





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